“We need to crash a car for the next shoot”.
Not your everyday production brief, but, in this line of work, pretty much what’s expected especially with the lads at INOV8 Studio.
How do you find a car you’re allowed to crash?
How much does fake glass cost?
Can we shoot in the dead of night without waking the entire neighbourhood?
This wasn’t just about logistics, it was about problem-solving under pressure, managing moving parts (and actual moving vehicles), and still making it look effortless on screen.
Credit: Creative Producer
Produced in collaboration with INOV8 Studio
INOV8 were brought on as Nextbase’s video partner, producing all video content in the lead-up to the launch of their latest dash cam. As their then in-house Creative Producer, I oversaw the project from concept to delivery, managing logistics, shaping creative direction, and ensuring everything landed on time and on brief.