Admittedly, I was born and bred in the rolling hills of Wiltshire, and yes, my first taste of liquor was cider in a field after finishing my GCSEs. A rite of passage, really.

Brothers Cider had just completed a rebrand and brought INOV8 Studio on to create a promo campaign for their latest flavour: Raspberry Ripple.

Cue: buying a fish tank, raiding the raspberry aisle, and frantically Googling “how to make fake ice cream that won’t melt under studio lights.”

(Spoiler: we did not become food stylists.)

It was a fun day, and I live for shoot days like this. The chaos, the colour, the craft. All in service of something playful, bold, and joyfully weird.

Credit: Creative Producer
Produced in collaboration with INOV8 Studio.