It's all a lie: nobody know's what they're doing.

This weekend, I watched my nearest and dearest get married in Falmouth — friends I met amid the pandemic and a rogue idea to do an MA in Creative Advertising.

Back then, I was chasing variety, craving creative development, and chasing this elusive idea of being something ‘more’ — trying to reignite a creative fire that had lost momentum.

It’s funny when you realise you don’t have to know what you want to be when you grow up. I know I’m still figuring it out.

Like some of you, I’ve done a full 360. I’ve tried this, that, and the other — and discovered what I’m not. I’m not an animation producer. I’m not a large event producer.

What I am is someone driven by connection, community, curiosity, and compassion. I’m here to create content (film and photography) for people, brands, purpose driven films and small community driven events: to interview, to be curious, to photograph strangers, to bring stories to life through visuals, to turn my creative hand to anything.

And I’ve realised my true love language...sharing my extensive google map pins from location scouting — and sharing that magic with the people I love and work with.

What I’m really trying to say is this: sometimes you have to go the long way round. Take the detours. Make the mistakes. Learn. Drift between this and that — and slowly, you start to make something that works for you.

It’s a lie to think things should be linear. That you shouldn’t get things wrong, or try something that might not fit. We’re all figuring it out. The long way round is still the way.

And sometimes, it’s the only way to end up somewhere that feels like yours.
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